When it comes to the influencer fashion scene, there are two times of year that are basically our version of the Olympics—the holidays and the Nordstrom Anniversary Sale. Each July brings this much-anticipated influencer event of the year. It’s THE biggest sale of the year and the perfect chance to snag your fav fall pieces […]

Before we can get into how to support a blogger or influencer as a virtual assistant, it’s important to understand exactly how the influencer world works. By now, you’re probably very familiar with social media and the many platforms that are available to use like Instagram, TikTok, Facebook, and YouTube. The influencer industry as we know it today was born in 2002, originally with the concept of mommy blogs. Fast forward to what it is today and it’s now an estimated $13.8 billion dollar industry. And with all those zeros, many people wonder where the money comes from and how it’s made. Well, today I’m breaking down how influencers make money online and create 6 or 7-figure businesses online.