If you’ve ever felt like you’re posting cute links but not seeing the sales roll in, this episode is your blueprint to change that. We’re breaking down exactly how to navigate massive shopping events like the Nordstrom Anniversary Sale with intention, clarity, and strategy—so you don’t just participate, you convert.
Why the Nordstrom Anniversary Sale Is a Big Deal (Even If You’re Not a Fashion Influencer)
The Nordstrom Anniversary Sale isn’t just any sale—it’s one of the only times of the year when brand-new fall arrivals are marked down before the season starts. Shoppers know it, love it, and plan for it. This means high search volume, serious buyer intent, and huge potential for affiliate income if you set the stage correctly.
If you’ve ever felt like this sale is only for “fashion bloggers,” think again. It’s a prime opportunity for any lifestyle creator in the fashion, beauty, mom, or home niches to show up and serve.
It’s All About the Strategy
Think of this sale as the Super Bowl for influencers—but only if you show up with a game plan.
Here are a few key strategies to set yourself apart:
- Start Early: Begin talking about Nordstrom and sharing their links at least 30 days before the sale officially opens.
- Train Your Audience: Get them used to shopping Nordstrom with you through organic content that doesn’t scream “SALE!” but still uses Nordstrom products.
- Tease Your Coverage: Share what they can expect from you—capsule wardrobes, try-on hauls, beauty breakdowns, etc.—so they know you’re their go-to resource when it all goes live.
Important Nordstrom Sale Dates & Access Tiers
Shoppers with a Nordstrom credit card get early access—but even that’s broken down into tiers based on spending levels:
- Icon (highest)
- Ambassador
- Influencer (basic cardholder)
Public access comes later, but don’t let that stop your content. A lot does sell out early—but not everything, and many pieces get restocked.
Organize to Monetize
Prepping in advance = less overwhelm, more conversions.
Set up folders in your affiliate platform (like LTK) based on:
- Categories (shoes, tops, jeans, jewelry, etc.)
- Use cases (workwear, mom outfits, capsule wardrobe, etc.)
- Audience needs (petite-friendly picks, under $100 finds, etc.)
This not only saves time but makes sharing across multiple platforms seamless.
What Kind of Content Converts
You don’t have to reinvent the wheel. Look at what’s worked for you in past years:
- Reels that share try-ons, wishlist items, or quick “here’s what’s in my cart”
- Old photos from previous anniversary sales with evergreen items (like Barefoot Dreams or UGG slippers)
- Blog posts or emails that break down “Top 15 Must-Haves,” “What to Buy First,” or “Investment Pieces Worth Grabbing”
Pro tip: The two biggest buying surges usually happen in the first 4 days of the sale and again in the final week. Plan accordingly.
Don’t Sleep on Email Marketing
Email converts 3x higher than social. Yes, three times. It’s more important than ever during a major sale like this.
Ideas for sale emails:
- Your personal wishlist
- Restock alerts
- Category-specific guides
- Last-minute roundups
- Cart abandon-style emails (“Don’t miss this before it sells out!”)
One Last Thing
Don’t get discouraged just because “everyone else” is covering the sale. Your audience isn’t following 50 influencers—they’re following you. And when you show up confidently, consistently, and strategically, they’ll shop with you.
You’ve already built the trust—this is the moment to monetize it.
Want more tips like this? Listen to S2 E3 of On The House wherever you get your podcasts, and be sure to subscribe for upcoming episodes that break down how to make more money as a creator—without burning out.
XO,
Amanda
