It’s Amazon Prime Day, the annual shopaholic equivalent of the Superbowl, and you’re ready to break some records in clicks and sales. Enter Notoire Media House, the digital marketing agency that knows how to sprinkle a little magic (and strategy) over your content to make it rain sales. Spoiler alert – it works like a charm! So how do we pull it off? We’re giving you an a behind-the-scenes look at a case study that’s as impressive as it gets. Because numbers are where the real story is. Here’s the scoop on how we turned Instagram and ManyChat into a $500K Amazon Prime Day.
How We Turned Instagram and ManyChat Into a $500K Amazon Prime Day
The Case Study: Turning Clicks into Cash
Meet our amazing client the the ultimate baby and toddler guru! They spotlight the best baby and toddler toy deals, gift guides, mom hacks, and affordable baby items on Amazon. Our BIG goal for the 2-day Prime Day event: maximize earnings. And guess what? We did just that!
Crushing It in Two Days: $500K in Sales
We helped our client achieve a jaw-dropping $500,000 in sales during Amazon Prime Day. We’re talking about the hottest baby and toddler finds flying off the virtual shelves. So, how did we convert sippy cups, the latest toddler fashion, and a whole lot of trains, planes, and automobiles into serious cash? Let’s dive in.
The Strategy: Automation + Engagement = Sales on Fire
To kick things off, we used ManyChat to trigger deals as they went live throughout the day. Think of ManyChat as your tech-savvy best friend who knows exactly when and where the best deals are. We created reels with deals we knew would convert and let the automation do it’s thing.
But we didn’t stop there. We also tapped into the magic of IG stories for those can’t-miss lightning deals and utilized the broadcast channel for instant access to their community. It’s like sending a VIP pass straight to their DMs – because who doesn’t love exclusive access?
Analytics In Action
We’ve been working with this client for over 9 months, fine-tuning their strategy and learning from every campaign. All that hard work culminated in a two-day sales extravaganza that would make even Jeff Bezos blush.
Our secret sauce? We leaned into what our analytics had been telling us over the past few months and acted fast. If data is king, then swift action is queen – and together, they rule the e-commerce kingdom. By pivoting quickly and efficiently, we made sure every deal was capitalized on, leaving no stone unturned (or sale unclicked).
The Perfect Combo: Instagram + ManyChat
Why Instagram and ManyChat, you ask? It’s like the avocado to your toast – a perfect combo. Instagram allowed us to engage with the client’s audience through visually compelling content and interactive stories. Meanwhile, ManyChat automates the process, making sure their followers never missed a deal. This seamless integration moved followers from interest to clicks to sales faster than you can say “add to cart.”
The Results: Record-Breaking Sales in Record Time
Drumroll, please… our client had her highest volume Amazon Prime Day to date. We saw over $500,000 in revenue from Amazon alone during that two-day time frame, not including her LTK sales. Now that’s what we call a mic drop moment.
Ready to Maximize Your Sales?
From analytics to automation, Notoire Media House has you covered. We believe in the power of a true TEAM backing you. While you’re out there creating magic, we’re here to spread that magic across the internet like a viral TikTok video, capturing attention and driving engagement.
Ready to grow that affiliate income and maximize sales like never before? Click HERE to book a FREE strategy call with our founder, Amanda Rush Holmes. Let’s make your next big sales day one for the history books!
