If you’re a creator, you’re probably always thinking about how to build a stronger connection with your audience, beyond the ‘like’ button. That’s where email marketing comes in. And when it comes to email platforms, Flodesk is hands-down one of my favorite tools for growing your list and increasing your affiliate sales.
Whether you’re just getting started or you’re ready to level up your email game, Flodesk makes it easy to create beautiful, high-converting emails without needing a tech degree. Let’s dive into how to actually use Flodesk strategically as an influencer to build your list, nurture your audience, and make more sales.
Prefer to listen in? Catch the full On The House episode HERE!
Why Flodesk Is a Game-Changer for Influencers
Flodesk isn’t just about sending pretty emails (although…yes, the emails are gorgeous). It’s about creating seamless, strategic flows that actually convert. Whether you’re sharing affiliate links, delivering a lead magnet, or just staying top-of-mind with your people, Flodesk helps you do it with confidence, and without stressing over code or clunky templates.
Here’s what makes it so powerful:
- Flat-rate pricing: No more paying more as your list grows.
- Customizable templates: Easy drag-and-drop builder with modern design options.
- Built-in integrations with Canva: You can now pull live Canva designs straight into your email.
- Forms, workflows, and segmenting: This is where the magic really happens. Let’s break it all down.
Step 1: Grow Your List with Strategic Opt-In Forms
Flodesk gives you a ton of form options to help you collect emails in a way that feels seamless (and not spammy):
- Full-page opt-in forms: Perfect for link in bio, story swipe-ups, or landing pages.
- Pop-up forms: These can be triggered based on user behavior, like scrolling or time on page.
- Inline embedded forms: Ideal for blog posts or website pages (and super easy to add via HTML).
💡 Pro tip: Place a high-converting inline form inside your most-trafficked blog posts to capture more subscribers where they’re already hanging out.
Step 2: Create Multiple Lead Magnets to Meet People Where They’re At
People need a reason to hand over their email address. Enter: lead magnets.
Here are a few examples of great opt-in incentives:
- A seasonal style guide or capsule wardrobe
- Amazon finds under $50
- A new mom’s hospital bag checklist
- Weekly outfit formula
- 30g protein meal ideas
The key is to offer multiple lead magnets tailored to different types of subscribers and seasons. This increases your chances of connecting with people no matter where they are in their journey.
Step 3: Segment Your Audience Like a Pro
Once people opt in, Flodesk lets you segment them into “buckets” based on how they signed up or what they’re interested in.
For example:
- Instagram followers
- YouTube subscribers
- Amazon deal lovers
- Sunday email readers
This allows you to customize your messaging without overwhelming people. Bonus? You can reduce unsubscribes by giving your audience control over what they want to receive.
Step 4: Automate the Relationship with Workflows
This is where Flodesk really shines. Workflows allow you to automate email sequences, aka, you do the work once and let Flodesk handle the rest.
Here’s a sample 4-email welcome sequence that converts:
- Welcome / Delivery Email – Send your lead magnet or a quick hello.
- Your Story – Share your “why,” what you offer, and where they can connect with you.
- Your Greatest Hits – Link to top blog posts, high-performing content, and where they can shop your recs.
- Call to Action – Encourage them to follow you on social, join your community, or shop your LTK.
Make these emails seasonal + evergreen so you can “set it and forget it” for months at a time.
Step 5: Use Conditional Logic to Boost Engagement
Want to get fancy? Flodesk lets you add conditional logic, meaning, if someone clicks a specific link, you can trigger a separate workflow or tag them into a segment automatically.
Example: Ask subscribers if they want your exclusive Friday Amazon Finds email. If they click “yes,” they’re added to a special list and automatically get those emails. This keeps your audience engaged without annoying people who don’t want that content.
You can even poll your audience inside the email and let them choose what kind of content they want more of, game changer.
Step 6: Brand Everything Beautifully
Flodesk just released a Canva integration that lets you sync your designs live into your emails. So if you update your Canva graphic, it updates inside your email automatically, no re-uploading needed. 🙌
You can also upload your brand kit (logos, fonts, colors, etc.) so every email feels totally on-brand. If you’re someone who appreciates aesthetics, this is a big deal.
Ready to DIY or Want Help?
If this post made you feel fired up to dive into email marketing, go get it! You can start your Flodesk free trial or get 50% off your first year with my link HERE.
But if you’re like, “Amanda, this is great… but I’d rather not do it myself,” my team at Notoire Media House offers 1:1 support and strategy. DM me, fill out the form on our site, or send a carrier pigeon, we’re here to help. I also offer complimentary strategy calls, and I’d love to walk through your goals and build a plan to get you there.
Let’s Recap
If you’re serious about turning followers into fans (and sales), email marketing needs to be part of your strategy. And Flodesk makes it ridiculously easy to do that in a way that’s smart, automated, and beautiful.
This wraps up our email marketing series, but don’t worry, we’ll still be talking about all things email (and business growth) here on the podcast. Have a topic you want me to deep dive on next? Let me know and we’ll make it happen.
Until next time!
Ready to start building? Click HERE to get 50% off your first year of Flodesk and begin growing your email list today!
