We’ve been around the block when it comes to email marketing and tried out quite a few platforms over the years. But nothing has been as valuable to our business as Flodesk. We’ve watched this platform evolve into an indispensable tool for creators, influencers, and entrepreneurs, and we’re absolutely sold on it. From its easy-to-use functionality, its beautiful templates, its powerful workflows, and more, this platform has everything you need to grow your brand and build an active email following.
The best part? Flodesk is always dropping new and exciting features. In this post, we’re walking through how to use one of Flodesk’s newest and greatest features…polls! We’re breaking down why we’re obsessed with Flodesk polls, and why every influencer and creator should be using them to turn feedback into focused and profitable action!
Did we mention we love Flodesk so much we are now a partner? Click HERE to take 50% off your first year at Flodesk, on us!
What Are Flodesk Polls?
Meet Flodesk, our go to email marketing platform. We’ve been using Flodesk internally for years, and its the only platform we recommend to our clients. But why do we love Flodesk so much? Let’s get into the nitty gritty. Flodesk now offers a customizable block that you can add to any email and engage your audience on a new level. Choose from a variety of designs, and add your own branding elements to poll your audience. Subscribers can vote with a single click, and their responses can be automatically segmented into specific groups, or you can add a custom field tag. You’re not just collecting opinions, you’re building a smarter workflow and a more personalized experience for your audience. Talk about working smarter, not harder.
How to Use the Poll Feature in Flodesk
Adding a poll to your email is as easy as hitting brew on your coffee pot in the morning. Or hitting order on the Starbucks app 😉. Ready to test out this new feature in your next email? Here’s how to do it:
- Choose Your Layout: In the Flodesk email builder, select the Poll block layout that fits your brand and design best.
- Customize the Block: Use the Block settings tab to adjust background color, alignment, spacing, and padding.
- Add Poll Options: Click the Poll section to highlight it, then add up to 12 answer options under the Options tab by clicking the “Add option” button.
- Define Segments or Custom Fields: For each poll option, you can assign a segment or custom field. This allows you to automatically categorize subscribers based on their responses.
- Style Your Poll: Use the Style tab to add images, shapes, and adjust colors to match your brand.
- Edit Text: Click on the poll option’s body text to overwrite it with your copy, and use the Font tab to style the text according to your preferences.
The entire process is drag-and-drop, no coding required. And because Flodesk is built with aesthetics in mind, your polls will look polished and on-brand every time!
How We Use Flodesk Polls in Our Business
We’ve been taking advantage of this new feature in our own emails! Here are a few of our favorite ways to incorporate polls with our audience:
1. Podcast Content Requests
Before launching a new podcast season, we send out a poll asking our audience what topics they’re most interested in. We listed out 5 topics we are considering focusing on in the new season, and were able to hear directly from our subscribers on what they are most interested in!
2. Service & Product Development
When brainstorming new offerings, we use polls to gauge what areas our audience feels most burnt out in. This helps us evaluate and strategize new ways to better serve our clients.
3. Audience Feedback & Preferences
We love to use polls to check in regularly with our subscribers and understand their preferences. We ask how often they like to hear from us, what topics they want us to cover, and more. This helps us tailor our communication and content, leading to higher engagement and satisfaction.
Why Influencers and Creators Should Use Flodesk Polls
Understanding your audience as a creator is KEY to growth. Flodesk polls offer an easy way to gather insights from your subscribers without affecting their overall experience. Here are just a few reasons why you should consider incorporating polls into your emails:
- Engagement: Polls make your emails interactive, increasing click-through rates and keeping your audience engaged.
- Segmentation: Automatically segment your audience based on their responses, allowing for more personalized and effective follow-up campaigns.
- Feedback Loop: Quickly gather opinions on content, products, or services, enabling you to make data-driven decisions.
By adding polls to your email strategy, you can create a more responsive and tailored experience for your subscribers, leading to increased loyalty and conversions. There are so many fun ways to incorporate polls into your emails as an influencer. Consider utilizing polls in your next email to feature your top sellers of the month, your favorite items you’ve purchased recently, or even to ask your audience what items they are looking to shop for!
Why We’re Obsessed with Flodesk Polls
Flodesk polls have completely changed the way we interact with our audience and taken the guesswork out of content creation. They’ve allowed us to make informed decisions that resonate with our community, increasing the engagement of our email list. We love how Flodesk is always developing new and exciting features to keep our emails fun, engaging, and interactive!
If you’re ready to elevate your email marketing strategy, Flodesk is your new best friend. We’ve been using Flodesk for years, and it’s still our favorite tool for creating beautiful, effective emails. We’re so excited to partner with Flodesk to offer 50% off your first year!
Sign up here to claim your discount and get started today!
Let us know how you plan to use Flodesk polls in your business—we’d love to hear your ideas! Drop them in the comments below, or send us a DM on IG!
