If you’re an influencer, you already know the power of social media in building your brand and engaging with your audience. But what if one day, your Instagram or TikTok account was suddenly gone? No warning, no explanation—just poof! Would your followers know how to find you?
This is exactly why having an email list is non-negotiable in 2025. Unlike social media platforms, where your audience is rented space, an email list is yours to keep. You own that direct line to your followers, and no algorithm changes or platform shutdowns can take it away. Let’s dive into why every influencer needs an email list in 2025!
Prefer to listen in? Catch the full On The House episode HERE!
Why Every Influencer Needs an Email List
While social media is a vital part of your business, there’s something even more essential that you own and control — your email list! Building an email list is a sure-fire way to engage with your audience and grow a loyal following, without the risks of an algorithm changing or a platform disappearing. Let’s break down 4 main reasons why email is GOLD for your business:
- You Own Your Audience – Social platforms can ban accounts, change reach algorithms, or even disappear. With email, your connection to your audience is secure.
- Direct and Personalized Communication – Unlike social media, where your content is fighting for attention, emails land straight in your audience’s inbox. This allows for a deeper, more personal relationship.
- Better Engagement and Conversion Rates – Studies show that email marketing consistently outperforms social media in terms of ROI. People who subscribe to your emails are more invested in your content and more likely to take action.
- Monetization and Affiliate Marketing Opportunities – Whether you’re promoting your own products, brand partnerships, or affiliate links, email marketing gives you a direct and effective way to generate revenue.
How to Build Your Email List from Scratch
If you’re just getting started or have fewer than 1,000 subscribers, don’t worry! Here’s how to grow your list and make it worth your time and effort:
1. Choose the Right Email Marketing Platform
Our go-to recommendation is Flodesk. Unlike most email marketing platforms that charge more as your list grows, Flodesk offers unlimited subscribers at a flat rate. You can also get 50% off your first year by clicking HERE. You’re welcome. ☺️
2. Create a Compelling Lead Magnet
People need a reason to sign up for your emails. Offer them something valuable in exchange for their email address. Some ideas include:
- A free downloadable guide (e.g., “10 Instagram Growth Hacks for 2025”)
- Exclusive discount codes
- A private newsletter with insider tips
- Free templates, presets, or resources
3. Promote Your Email List Everywhere
- Social Media: Mention your email list regularly in Instagram Stories, TikToks, and Reels.
- Your Website: Add a signup form to your homepage, blog posts, and about page.
- Link in Bio: Use tools like Linktree or direct links in your social media bios.
- Collaborations: Partner with other influencers and cross-promote email signups.
4. Send Engaging, Valuable Emails
Once people subscribe, keep them engaged! Some content ideas include:
- Weekly or monthly newsletters
- Behind-the-scenes updates
- Personal stories and insights
- Affiliate product recommendations
- Exclusive content or early access to offers
Make 2025 the Year You Prioritize Your Email List
Growing an email list takes time, but the effort pays off. Whether you’re just starting or looking to level up, having a strong email strategy will future-proof your business and give you more control over your audience and income.
Ready to start building? Click HERE to get 50% off your first year of Flodesk and begin growing your email list today!
