If you’re a content creator, you’ve probably heard people toss around affiliate platform names like LTK, ShopMy, and Amazon Storefront sometimes interchangeably. But while they all fall under the affiliate umbrella, they each serve a slightly different purpose depending on your goals, content style, and how (and where) you like to connect with your audience.
We work with creators every day who feel completely lost trying to decide where to start, or who are trying to juggle all three and aren’t sure which one is worth the effort. The truth? Each platform shines in its own way. The key is understanding what they actually do, who they’re best for, and how they help you make money.
Let’s break it all down.
How to Choose The Right Affiliate Platform For Your Business
LTK: The Lifestyle Creator’s Powerhouse
If your brand is heavily visual—think outfit collages, styled photos, or lifestyle content—LTK (formerly LikeToKnow.It) is your best friend. LTK is built for creators who love curating and sharing shoppable looks in a polished, editorial way.
What Makes It Great
- Brand network access: LTK has long-standing retailer relationships, meaning you get access to higher commission rates and sometimes exclusive codes.
- In-app discovery: The LTK app functions like its own mini social platform, where followers can browse your feed, search for products, and save looks directly.
- Collage-forward uploads: You can upload styled collages, videos, or carousels that blend beautifully with your brand aesthetic.
What to Know
- LTK is invite-only, so you’ll need to apply and show consistent content across platforms.
- It requires a bit more backend setup, affiliate linking, proper product tagging, and analytics tracking, but once you’re in, it can scale beautifully with your brand.
Best for: Fashion, lifestyle, home decor, and beauty creators who prioritize curation and visual storytelling.
ShopMy: The Creator-Friendly Connector
ShopMy (formerly ShopMy Shelf) is the industry’s most creator-centric affiliate tool. It’s less about the glossy presentation and more about connection, making it ideal for creators who love to share authentic, personal recommendations.
What Makes It Great
- One simple link: Create curated lists like “My Fall Closet Staples” or “Daily Mom Essentials” and share them anywhere—Instagram Stories, TikTok, or your email newsletter.
- Transparent earnings: ShopMy offers clear, easy-to-read analytics and higher commissions on select partnerships.
- Brand collabs: They frequently connect creators directly with brands for paid partnerships, often faster than other networks.
What to Know
- ShopMy’s catalog isn’t as wide as Amazon’s, and you may need to import products manually if they’re not already listed.
- It’s less visual than LTK, so you’ll want to complement your ShopMy lists with strong content on Instagram, TikTok, or Pinterest.
Best for: Creators who value transparency, brand partnerships, and quick link setup. Especially great for lifestyle, beauty, and wellness creators who prefer to share “real-life recs” versus styled looks.
If you’re looking to join ShopMy, sign up HERE!
Amazon Storefront: The Everyday Essentials Hub
If your audience shops on Amazon (hint: they definitely do), an Amazon Storefront is a must. It’s simple, recognizable, and easy for your followers to use—perfect for rounding out your affiliate ecosystem.
What Makes It Great
- Instant trust: Everyone knows Amazon. That familiarity makes it easier for followers to click and shop.
- Endless product variety: You can recommend almost anything, from toddler toys to home organization finds to your favorite mascara.
- Content tools: With Amazon Posts and Idea Lists, you can keep your storefront feeling current and active.
What to Know
- Commission rates are lower than LTK or ShopMy, especially on categories like fashion and home.
- You can’t link non-Amazon products.
- You need to drive the traffic yourself (Amazon doesn’t promote you).
Best for: Creators who share everyday finds, home essentials, Amazon outfits, or product roundups. It’s a great “starting point” for new creators or a supplement for seasoned ones.
So… Which Affiliate Platform Is Best for You?
Here’s the honest answer: you probably don’t need all three, at least not right away. Start with the platform that best matches your current content style and audience behavior.
- Choose LTK if your audience loves styled outfits, capsule wardrobes, or home decor inspo.
- Choose ShopMy if you love sharing personal recs, brand collabs, or everyday lifestyle links.
- Choose Amazon Storefront if your audience shops frequently and you want an easy, recognizable entry point into affiliate marketing.
As your business grows, layering them together strategically makes sense. Many creators use LTK for collages, ShopMy for brand partnerships, and Amazon Storefront for quick, low-lift finds.
Let Us Help You Free Up Your Time
If you’re just starting out, begin with one platform you can realistically maintain. Don’t stress about where you should be, focus on what you can do consistently. Once you’ve built trust and traction, you can expand from there.
Your affiliate platform should feel like a natural extension of your brand, not a tech hurdle. And if it feels overwhelming, that’s exactly where we come in.
At Notoire Media House, we help creators choose, set up, and optimize their affiliate platforms, allowing them to focus on creating. Whether you need help deciding which platform fits your niche, building a cohesive linking strategy, or designing on-brand graphics and collages, our team handles the backend so you can stay focused on what you do best, creating content that connects.
