In the influencer world, one thing is clear: multiple income streams are the name of the game. While partnerships, brand deals, and affiliate links are amazing, digital products offer a whole new level of income potential without relying on anyone else’s timeline or approval. So if you’re wondering what kind of digital products you can sell to your audience (and actually make money), you’re in the right place.
Let’s break down the best digital products for influencers who want to build a brand that lasts.
Digital products let you create once and sell over and over again. No shipping. No inventory. No worries about physical logistics. Whether you’re a lifestyle creator, fashion blogger, wellness coach, or educator, there’s a digital product that fits your niche and can serve your audience.
Top Digital Products to Sell as an Influencer
Presets & Filters
If your audience loves your vibe, why not help them get the look? Sell custom Lightroom presets or video filters to help them edit their photos and videos like a pro. These are especially popular for creators in travel, fashion, and lifestyle niches. Presets not only save time but also help your audience achieve a consistent aesthetic, something every creator is after.
E-books & Guides
Whether it’s a “How to Grow on Instagram” guide, a wellness e-book, or a resource-packed download for new moms, digital guides are an easy way to share your expertise. Package up your knowledge in a way that’s actionable and visually appealing. A PDF e-book or step-by-step guide can feel like a personal conversation with your audience, building trust and authority in your niche.
Templates
Canva templates, social media content calendars, media kit designs, email swipe files, pitch templates, and more, these resources are gold for busy creators. If you’ve created systems or resources that save time, your audience will love them too. Think about what people ask you for help with the most and turn it into a downloadable template they can customize.
Courses & Workshops
If you’ve got a skillset others want to learn, whether it’s photography, content creation, fitness routines, or mindset coaching, consider packaging it into a course or workshop. Courses are a higher-ticket offer that can build massive trust (and income) in your business. They can be pre-recorded or live, evergreen or limited-time, and they give you the opportunity to guide your audience step-by-step. Workshops, on the other hand, are great for more intimate, real-time learning experiences.
Stock Photos & Video Clips
For creators with an eye for visuals, selling stock content can be a passive way to monetize your creativity. Lifestyle flat-lays, mockups, seasonal decor, short-form video clips, and on-brand photos can help other influencers and small business owners level up their content without the stress of creating it themselves. Think of it as creating a mini content library that serves as a resource hub for your audience.
Printable Planners & Journals
Wellness creators, productivity coaches, or goal-setting gurus: this one’s for you. Digital planners, habit trackers, goal sheets, meal planners, and printable journals are hot products that give your audience tools to stay organized and aligned. They’re perfect for creators who inspire through routines, mindset, or lifestyle hacks. Bonus points if you make them beautiful and easy to use.
Exclusive Content & Memberships
Think: paid newsletters, private communities, early access to content, or behind-the-scenes tips and coaching. Your super fans are happy to pay for access to your insider advice and extra resources. Membership models create recurring revenue, and they also foster deeper relationships with your most engaged followers. Whether it’s a $5/month newsletter or a $50/month mastermind, offering exclusive content is a powerful way to monetize your influence.
Don’t stop at the basics! There are so many ways to get creative with digital products. Consider creating:
- Brand pitch templates for influencers
- Digital art or custom graphics
- Podcast show notes templates
- Media kits for creators
- Guided meditations or affirmation tracks
The Takeaway
Creating digital products isn’t just about selling something, it’s about serving your audience in a way that makes their lives better. Whether it’s a preset, a course, or a resource they didn’t know they needed, your digital products can become a key part of your brand’s value. And the best part? You own the product, you control the launch, and you set the price. No waiting for approval. No middleman.
Want help building out your digital product strategy? At Notoire Media House, we specialize in helping creators like you turn your audience into a thriving, profitable community. Let’s build something amazing together.
