When it comes to the influencer fashion scene, there are two times of year that are basically our version of the Olympics—the holidays and the Nordstrom Anniversary Sale. Each July brings this much-anticipated influencer event of the year. It’s THE biggest sale of the year and the perfect chance to snag your fav fall pieces at a discount. For fashion influencers, it also means the chance to cash in on BIG commissions. Today, we’re diving into another juicy case study, which we’ve dubbed “The Month-Long Money Maker.” Get ready, because we’re about to spill the secrets behind how we helped influencers cash in on the Nordstrom Anniversary Sale all month long.
The Month-Long Money Maker Secret!
The Case Study: Turning Clicks into Cash
CLIENT NICHE: We worked with three fabulous fashion influencers who live for the NSale. Think of them as the Triple Threat of the fashion world, each bringing their unique style and flair to the table.
TIME FRAME: We didn’t just target the drop date of the Nordstrom Anniversary Sale. Nope, we went all in for the entire month. Challenge accepted.
GOAL: Why settle for just one-day wonders when you can make it rain all month long? Our mission: to transform the typical NSale cash-in into a month-long moneymaker.
RESULTS: Spoiler alert: We didn’t just meet our goal. We crushed it—times three.
The Strategy: Enter the NSale Lookbook
Welcome to the NSale lookbook, our personal favorite content marketing strategy that drive sales by converting window shoppers into fashion fanatics ready to hit that ‘add to cart’ button. Think of it as a throwback to the days when you couldn’t wait for your favorite retailer’s catalog to show up in the mail (okay, okay, maybe you’re too young for that nostaligia, but humor us for a sec). Now, give that catalog a digital facelift and you’ve got a lookbook that converts like crazy.
What We Featured
We went all-in on the NSale. Over 100 fabulous looks, all curated from the sale’s hottest items for some serious outfit inspo. We handpicked the crème de la crème: predicted best sellers, beauty must-haves, bags, bling, home decor, and so much more! We combed through the NSale site like it was our full-time job (because, well, it kinda is), finding the absolute best pieces. Then, with a sprinkle of LTK magic and our influencers’ affiliate links, BOOM—you get a shoppable digital catalog at your fingertips. Just tap, shop, and enjoy those fabulous finds!
The Differentiator: Creating Buzz, Generating Revenue
So, you’re probably wondering, what makes our strategy the Beyoncé of the influencer marketing world? Simple. By whipping up lookbooks that are as irresistible as an episode of friends, we turned heads and got everyone buzzing about the NSale goodness. Our lookbooks hit the scene before the sale even begins, giving savvy shoppers the VIP treatment—they can shortlist their must-haves in advance. Then, when it’s go-time, all they have to do is click ‘buy’ faster than you can say “add to cart!”
We splash these lookbooks across every channel imaginable (think blogs, emails, social media—you name it, we’re there). Think of it as Oprah-style marketing: “You get a lookbook, you get a lookbook, and you get a lookbook!” This is where our top-notch strategy comes in clutch, boosting our clients’ reach and engagement, which you guessed it, translates to those dolla dolla bills rolling in all month long!
Platforms: The Dream Team
Here’s the juicy breakdown of how we did it:
- LTK: All those NSale pieces get dropped into LTK to grab those affiliate links.
- Canva: This is where the graphic design magic happens when creating the lookbook. Think fashion editorial-style eye candy.
- Email: We shout it from the rooftops, blasting the lookbook to as many eyes as possible.
- WordPress: The lookbook gets a permanent spot on the blog for added exposure and easy access.
The Time Frame: Strategic Rollout
Timing is EVERYTHING! The sale ran for three exciting weeks, from July 15 through August 4, but we’re not ones to wait for the green light. We kick things off a week early to generate buzz and give our audience a sneak peek at the lookbook. This early bird move lets them drool over our curated must-haves and meticulously plan their shopping strategy. Think of it as giving them the ultimate window-shopping experience before the main event.
The Results: Smashing Revenue Goals
As the sale opens, it’s a mad dash to hit checkout on our influencers’ followers’ preloaded wishlist carts. Tons of traffic. Smashing those revenue goals not just on day one of the sale but the entire month! And that friends is the month-long money maker secret and how we helped influencers cash in on the Nordstrom Anniversary Sale.
Your Turn: Ready to Turn Your Content into Cash?
If you haven’t tapped into the power of influencer marketing, you’re missing out. The good news? It just so happens to be our specialty.
- LTK + AMAZON: Check.
- Email Marketing: Check, check.
- SEO Blogging + Pinterest: Yep, that too.
- Podcast Launch + Management: Because influencing goes beyond just the ‘Gram.
This is the making of a strategic influencer business. We’ve helped influencers JUST LIKE YOU leverage content creation to create an endless stream of traffic that converts! So why not put us in the driver’s seat and watch us grow and scale your business like you’ve never seen before?
