Welcome back to another episode breakdown of “On the House,” where we’re absolutely buzzing to chat with Natalie Franke, the powerhouse entrepreneur, author of the eye-opening book “Gutsy,” and a major player in shaking up the email marketing scene at Flodesk. From her roots as a fervent small business owner to her pivotal role at a leading tech company, Natalie’s story is a whirlwind of inspiration. Let’s dive into shaking up marketing at Flodesk with Natalie Franke!
Catch the full episode with Natalie over on the podcast, HERE!
Shaking Up Marketing at Flodesk with Natalie Franke
The Labor of Love: Writing “Gutsy”
Let’s talk about Natalie’s book, “Gutsy,” which hit the shelves over a year ago. For all the moms out there, think of writing a book as birthing a baby. It’s intense, passionate, and requires total dedication and hard work. “Gutsy” explores the deep, heartfelt themes of navigating life’s different seasons—a topic Natalie is familiar with and resonates with many.
The Leap to Flodesk
Natalie’s career trajectory took a bold leap when she joined Flodesk. Her move was fueled by a staunch belief in taking daring leaps and trusting her gut. Her journey was influenced during her time at HoneyBook, where she crossed paths with Martha Bitar, the dynamic CEO of Flodesk, and an incredibly gifted designer who now steers the ship as the Chief Design Officer.
Together, they spotted a glaring gap in the email marketing tools available for small business owners. Big brands used to send slick, designer-crafted emails, leaving small businesses with dull, text-only versions. Flodesk was created to change that, providing beautifully designed emails that help small businesses excel. This innovation has distinguished Flodesk, allowing users to highlight their personal brand and stand out in a crowded market.
Community and Marketing: A Dual Focus
At Flodesk, Natalie initially led the community team before stepping up as the head of marketing. Her extensive experience in nurturing communities, like the Rising Tide Society, has been pivotal in creating Flodesk’s deeply connected and supportive environment. This reflects Natalie’s enduring commitment to empowering small business owners and helping them transform their passions into thriving businesses.
The Future of Flodesk and Small Business Marketing
Peeking into the future, Natalie spilled some exciting beans about integrating artificial intelligence (AI) into Flodesk’s services. The goal? Not to replace human creativity but to automate the routine stuff, freeing up business owners to concentrate more on their core pursuits. AI could revolutionize email timing, content relevance, and even offer preemptive advice to boost engagement.
Moreover, Natalie hinted at upcoming features that could redefine how small businesses monetize their interactions through email. By weaving in simple payment systems and perhaps embracing paid subscriptions, Flodesk is gearing up to be an all-encompassing platform for digital marketing and commerce.
Conclusion: An Ongoing Journey of Innovation and Empowerment
After our conversation with Natalie, it’s evident that her path is defined by ongoing personal and professional evolution. Her experiences highlight the transformative power of embracing change, fostering innovation, and supporting her community.
Keep an eye out for more updates from Natalie and Flodesk as they continue to revolutionize email marketing and empower small businesses globally. Whether you’re a newcomer or an experienced entrepreneur, Natalie’s insights and Flodesk’s expanding resources are sure to inspire and improve your business journey.
Keen to connect with Natalie? Dive into her world on IG or check out her website for some serious inspiration and tips!
Follow along on IG: @nataliefranke
Visit her website: https://nataliefranke.com/
Want to experience the magic of Flodesk for yourself? Click HERE to get 50% off your first year, unlimited emails, and unlimited subscribers for life!
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