Let’s be real, Pinterest is so much more than a digital mood board. For creators, service providers, and product-based brands alike, Pinterest is one of the most underrated platforms for sustainable growth. With the right Pinterest strategies for increased traffic, you can turn passive pins into powerful brand visibility. Unlike Instagram or TikTok, where content has a 24-hour shelf life, Pinterest functions more like a visual search engine. Your content has the potential to resurface months—even years—after you post it. That means every pin is a long-term investment in your brand visibility and traffic.
If you’re looking to expand your reach, boost clicks, and drive qualified visitors to your blog, services, or shop, Pinterest can become one of your most powerful marketing channels. Whether you’re just starting out or need a strategy refresh, here’s how to turn your Pinterest presence into a traffic-generating tool.
How to Use Pinterest Strategies for Increased Traffic
1. Start with Search: Keyword Research is Everything
Pinterest is a search engine first, social platform second. That means keywords matter a lot. Start by identifying what your ideal audience is actually typing into the Pinterest search bar. Use Pinterest’s own autocomplete feature to guide you. Just type in a topic and watch what populates.
Pro Tip: Plug those keywords into your profile bio, board names, board descriptions, and most importantly, your pin titles and pin descriptions.
2. Nail Down a Pinning Strategy That Works for You
You don’t need to pin 20 times a day to see results. What you do need is consistency and clarity. For most creators and service providers, 3 to 5 fresh pins per day is a healthy goal, especially when they’re linking to your own content.
Types of pins to mix into your weekly strategy:
- Static image pins with bold, clear titles
- Video pins, especially for tutorials or styling
- Idea pins to showcase step-by-step processes
- Product tag pins if you’re in affiliate or ecommerce
Batch your designs weekly and schedule them with a tool like Tailwind. Or post natively on-platform for a boost in reach.
3. Create Click-Worthy Designs
Good pin design leads to higher click-through rates. Make sure your pins are:
- Vertical (2:3 aspect ratio, ideally 1000×1500)
- Readable (Use bold, clear fonts and contrast)
- Branded (Stick to your colors, fonts, and vibe)
- Actionable (Include a call to action like “Read more” or “Get the template”)
Avoid clutter and overly decorative fonts. A clean, strong headline that solves a problem or promises inspiration always wins.
4. Make Your Blog Posts or Product Pages Pin-Ready
Here’s the part most people skip, making sure the page you’re linking to is optimized for Pinterest traffic. When people click through, give them more of what they expected.
- Add a branded Pinterest image within your blog post and name it with keywords.
- Include a clear CTA on the page so that Pinterest traffic isn’t wasted. Capture emails, sell a product, or invite them to click again.
5. Audit Your Boards for Strategy, Not Just Aesthetics
Too often we see creators using cute or vague board names. Swap “Dreamy Vibes” with “Neutral Living Room Decor Ideas.” Think like your ideal client or reader. What would they be searching for?
Board strategy checklist:
- Are your board names keyworded and specific?
- Do your board descriptions include natural, relevant search phrases?
- Are you pinning regularly to your top-performing boards?
- Is your content pinned across multiple boards where it makes sense?
6. Analyze and Audit
Pinterest trends shift seasonally, and your analytics will tell you what’s working. Use Pinterest’s built-in analytics to track:
- Outbound clicks
- Pin impressions
- Saves and engagements
- Top-performing pins and boards
Once you spot the winners, make more like them. Duplicate winning designs with new headlines. Expand on popular blog post topics. Pin seasonal versions of what’s already working.
Final Thoughts: Turning Strategy Into Traffic
Pinterest isn’t a one-and-done platform. It’s a long game, but one that pays off big if you stick with it. When you take the time to understand what your audience is searching for, and you position your content accordingly, you create a steady stream of qualified traffic to your site, offers, and sales pages.
If you’re ready to treat Pinterest like the powerful marketing channel it is, start small, stay consistent, and get strategic. Not sure where to begin? We offer done-for-you Pinterest strategy, pin creation, and scheduling support. You can stay in your zone of genius while we turn pins into page views.
