3x Your Influencer Revenue this Black Friday with our Playbook

Welcome to the Super Bowl of the influencer world—Black Friday! If you’re ready to make this holiday season your best yet, you’re in the right place. At Notoire Media House, we’ve helped influencers like you turn holiday shopping madness into lucrative magic, and today, I’m sharing our exact strategies to help you 3x your influencer revenue this Black Friday with our playbook!

So, grab your peppermint mocha, settle in, and let’s map out a plan that lets you crush it online and spend quality time with your family.

Prefer to listen in? Check out this latest On The House Podcast episode HERE!

Why Black Friday is Bigger Than Ever

Let’s face it—Black Friday is no longer just one day. Deals start before the turkey hits the table and stretch well into Cyber Week. As an influencer, you’re juggling being present with loved ones while staying on top of sales. The key? Strategic planning allows you to be intentional with your content and maximize your revenue.

This isn’t about chasing every deal out there. It’s about delivering value to your community in a way that feels authentic to you.

Rule #1: Plan Ahead

Showing up to Black Friday without a plan is like arriving at a dinner party empty-handed—it’s just not done. If you’ve winged it in the past, don’t worry. There’s a better way to ensure this holiday season is your most profitable yet.

Start by mapping out every piece of content you’ll need:

• Instagram Stories
• Reels and carousel posts
• YouTube videos
• Emails
• Blog posts

Use your analytics to guide your strategy. Dive into platforms like LTK or Amazon to identify your top-performing products, retailers, and content types. Pair this with insights from your primary social media channels. Which posts or videos have driven the most engagement and sales? Use that data to create content that’s proven to convert.

How to Create Content That Sells

Once you know what works, here’s how to bring it to life:

1. Batch Your Content: Schedule time to create and draft your posts. Use tools like Instagram’s drafts feature or third-party schedulers to ensure everything is ready to go.
2. Repurpose and Curate: Pull from existing content that has performed well. Have a Christmas tree reel that’s trending? Share it again when the tree goes on sale during Black Friday.
3. Focus on Pillar Content: Create key pieces of content—like a Target reel featuring outfits under $45—and build supporting content around it, such as Instagram Stories, blog posts, or email newsletters.

Be Strategic with Your Deals

Think of your Black Friday content like a charcuterie board: everything should be curated and intentional. Share products that align with your brand and resonate with your audience. Your community trusts you to deliver value, not random doorbuster deals that feel out of place.

For instance, if you’re partnering with J.Crew but don’t know their exact sale details, create generalized content like styling their latest arrivals for holiday parties or winter weddings. When the sale drops, you’re ready to promote without scrambling.

Insider Tips for Black Friday Success

1. Sales Start Early: Most Black Friday deals kick off by Tuesday or Wednesday and often extend through the following week. Use this extended window to stagger your content and drive repeat purchases.
2. Mark Your Calendar: Think like traditional media—hype up your content before it goes live. Use Instagram’s countdown feature or tease upcoming blog posts and emails.
3. Engage Your Audience: Add a personal touch with interactive content, like polls or Q&A sessions in your Stories. Let your audience help pick your Thanksgiving outfit or weigh in on gift ideas.

Protect Your Peace

While it’s tempting to stay online 24/7, don’t let FOMO turn you into a chaotic deal chaser. Prep your content ahead of time, post intentionally, and then log off to enjoy the holiday with your loved ones.

Here’s how to maintain balance:

• Schedule your content in advance.
• Stick to deals that align with your brand.
• Share relatable, everyday moments to connect with your audience.

Recap: Your Black Friday Blueprint

1. Map Out Your Content: Plan every post, story, and email in advance.
2. Let Data Drive Decisions: Focus on what resonates with your audience.
3. Curate Thoughtfully: Share deals that fit your niche and stay authentic.
4. Use Generalized Language: Avoid overly specific sale terms so you can reuse content.
5. Engage and Connect: Don’t forget to sprinkle in personal content to keep it real.

Let’s Make Magic

Black Friday doesn’t have to be a frenzy. With the right strategy, you can create content that converts, grows your revenue, and still savor the holiday season.

If you’re ready to take your influencer business to the next level and want a team to help you execute, let’s chat! Click HERE to book a free strategy session with our CEO!

Until then, go turn Black Friday madness into beautiful magic! You’ve got this.