Pinterest is not just a haven for DIY enthusiasts and recipe hunters—it’s a powerhouse for business growth, capable of driving impressive online traffic and boosting sales. Despite its potential, many business owners still struggle to harness the full power of Pinterest to meet their business goals. For those who have cracked the code, or are intrigued by the platform’s unique capabilities, starting a career as a Pinterest manager can be both rewarding and fun. That’s why today, we’re diving deep into the world of Pinterest management, exploring what a Pinterest Manager is, what they do, and how you can become one.
What Is A Pinterest Manager?
A Pinterest Manager, unlike general social media managers, specializes exclusively in the Pinterest platform. This focus allows them to develop specialized strategies tailored to the visual and dynamic nature of Pinterest. With a keen eye for eye-catching imagery and an understanding of how to leverage rich pins and keyword-rich descriptions, they optimize Pinterest profiles and content to capture the platform’s unique audience. Pinterest Managers understand that a successful Pinterest strategy goes beyond just pinning randomly; it involves meticulous planning, scheduling pins, and continuous engagement with followers.
What Does A Pinterest Manager Do?
Being a Pinterest Manager involves a variety of roles and tasks that require both creative and analytical skills. Here are some of the key responsibilities:
- Profile Optimization: They ensure that the existing Pinterest account and profile are not just visually appealing but also optimized for search engines and user engagement.
- Content Strategy Development: They create a comprehensive Pinterest strategy that aligns with the business’s overall marketing goals, which includes deciding what content to post, choosing the right keywords research, and scheduling pins for optimal engagement.
- Management Services: Pinterest Managers handle the day-to-day management of a Pinterest account, which includes posting, repinning, organizing group boards, and tracking the performance of various pins and boards.
- Analytics and Reporting: They closely monitor analytics to gauge the effectiveness of different pins and strategies and adjust their plans accordingly to maximize results.
How Much Do Pinterest Managers Make?
The income of a Pinterest Manager can vary widely depending on several factors including experience, client base, and the scope of management services provided. On average, Pinterest Managers can expect to make anywhere from $25 to $50 per hour. For those who manage to secure larger clients or who can offer comprehensive Pinterest solutions, the potential to earn significantly more is definitely within reach. Factors like proficiency in the platform, the ability to drive measurable results, and specialized skills in areas such as keywords research and the creation of rich pins can also increase a Pinterest Manager’s earning potential.
How To Become A Pinterest Manager
Step 1: Understand Pinterest Inside Out
The first step to becoming a proficient Pinterest Manager is to fully understand the platform. This includes knowing all the features of Pinterest like rich pins, group boards, and the importance of keyword-rich descriptions. Study successful Pinterest profiles and strategies to understand what works.
Step 2: Develop the Necessary Skills
Acquire the skills necessary for the job. This includes learning about visual design (as Pinterest is highly visual), understanding analytics, and mastering content planning and keyword research. Many online resources and courses can help you hone these skills.
Step 3: Gain Practical Experience
Start by managing your own Pinterest account or volunteer to manage a friend’s or a local small business’s Pinterest profile. This hands-on experience is invaluable.
Step 4: Build Your Portfolio
As you gain experience, start building a portfolio of your work. Include statistics like increased followers, higher engagement rates, and other metrics that prove your skills.
Step 5: Start Pitching to Clients
With a solid portfolio, start pitching your Pinterest management services. Focus on how you can help business owners achieve their business goals through tailored Pinterest strategies.
To learn more about becoming a Pinterest VA, which is quite similar, you can read this detailed post
here.
Starting a career as a Pinterest Manager can be an exciting opportunity, especially if you have a knack for visual content and strategic planning. With businesses increasingly recognizing the potential of Pinterest, the demand for skilled Pinterest Managers is only going to grow. So why not jump on board and start pinning your way to success?
