Drumroll, please! It’s time for another Notoire Media House case study. Here at Notoire, we live for lifestyle, fashion, beauty, and home decor, but who doesn’t love to binge a good podcast? It just so happens that podcasting is the perfect way to build community and grow your audience. Today, we’re taking a peek at what can happen when you take your audience a little deeper. Spoiler alert—there’s a good chance we’re making it rain with some extra revenue. So, grab your headphones because we’re taking one of our fashionistas to the mic for a profitable podcast launch to remember, with launch numbers that will make your jaw drop faster than a new season of your favorite Netflix show.
A Profitable Podcast Launch to Remember
The Launch Lowdown
The Who: Blogger + Influencer
Meet our fabulous client—a seasoned blogger and influencer who has been captivating their audience with insights on fashion and beauty. But they wanted more. They craved a deeper connection with their followers and a platform to share their passion for all things modern spirituality, self-development, and health & wellness in a more intimate way. Enter: podcasting.
The What: New Podcast Launch
Teaming up with yours truly, we turned the volume up and helped them launch a one-of-a-kind podcast. You heard that right—this wasn’t just any podcast; it was designed to be a cozy corner of the internet where the long-time style and travel influencer turned heart-led wisdom seeker could chat about all things astrology, lifestyle, and beyond. It was their chance to not only share their passion but also to engage their audience on a whole new level. And, let’s be real, who doesn’t love hearing their favorite influencer’s voice while sipping on a morning coffee?
The Why: It’s All About Strategy
Why did we go the podcast route? Simple. Podcasting is a powerhouse for influencers. Studies show that 33% of listeners like a brand more when it’s advertised within a podcast they like, and this number shoots up to around 45% among daily podcast listeners. But it’s not just about stats; it’s about the connection. Podcasts are personal. They allow influencers to build trust and share their expertise in a way that’s both intimate and engaging.
We sprinkled a little strategic ad placement and added affiliate marketing links into the show notes. The results? A marketing dream come true. Their podcast was a way to reintroduce themselves, create a sanctuary for their audience, and share the topics that bring them peace and understanding. Weekly email promos kept their listeners coming back for more, and we couldn’t be prouder of the space they created—one their listeners just can’t resist week after week.
The Results: A Launch to Remember
Launch Results: Making Some Serious Noise
So, how did it go? Well, let’s just say the launch was nothing short of spectacular. In the first month alone, their podcast racked up a whopping 6,790 downloads! With listeners tuning in from around the world, we’d say that’s a hot start! We also tapped into their already huge email subscriber list for the grand announcement and new episode reminders, keeping the podcast party going strong.
Ready to Amplify Your Voice? Let’s Chat!
Ready to amplify your voice and create a new stream of revenue? Don’t leave those dolla dolla bills on the table. It’s time to bring in the experts. At Notoire Media House, we specialize in content marketing for influencers and believe in the power of females helping females. Simply stated your people are right here, so what are you waiting for?
Let’s launch your podcast! Book a FREE strategy call with us here.
